I've been reading all the past threads about changing a business name, the ups and downs. I've been thinking about it for a very long time. I never really liked my name and thought, well, change it. So I did. I'll still own the nimbleknot domain for another year, but I have officially changed my name to "Cupcake Bears" and it appears that way on my blog. I am still going sifting through everything and making the change slowly.
I like it, Jennifer; I think it really suits your look and branding. Nimbleknot is a darling name for sure but it doesn't associate readily with "bears" or "cupcakes" so I think in terms of simply getting people to snap-to and recognize what you make, you've made a terrific move!
Are you going to keep your name here at TT? Quy can change that for you if you want.